Verlas: Branding + Visual Design

Role: Verlas, a luxury jewelry brand, needed a high-end logo and cohesive visual identity to enhance their online presence and unboxing experience. As the Art Director, I led the project from start to finish, collaborating with a team of designers to develop the brand’s complete visual identity, including branding, visual design, and packaging. I also created the UI for their website.

Challenge: The challenge was to design a brand identity that conveyed luxury and sophistication while ensuring a seamless and memorable unboxing experience. Additionally, the strategy and UX team conducted research to understand the target audience, ensuring the design was aligned with their preferences and expectations.

Solution: Key design strategies included:

• Logo Design: Developed a beautiful and sophisticated logo that set the tone for the brand’s high-end image.

• Visual Design: Created a cohesive visual identity reflected across all brand touchpoints, including the website and packaging.

• Packaging: Designed elegant and functional packaging to enhance the unboxing experience and reinforce the brand’s luxury appeal.

• UI Design: Designed a user interface for the website that provided a seamless and engaging online experience, aligned with the research insights from the strategy and UX team.

The result was a refined and elegant brand identity that successfully conveyed Verlas’ commitment to quality and luxury, delivering a seamless experience from online browsing to unboxing.