Avi is a startup Pickleball clothing brand that engaged me to elevate their brand identity and develop materials for their Winter 23-24 collection. I designed a comprehensive Catalog and Brand Deck for investors. I went through several iterations to create a new color palette inspired by the hues of pickleball courts and incorporated graphic lines representing the court's layout. Additionally, I designed a subtle texture that reflects the surface of a pickleball court, adding depth and cohesion to the visual representation. These elements were used on the main deck slides to separate and organize content. In addition to crafting a sophisticated visual identity, I integrated strategic insights, market research, and data to enhance the brand’s narrative and appeal.
Role: Brand Designer, Deck Designer
Graphic Exploration:
