MHS
MHS is a leading psychological assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. They transformed from a traditional publishing company to a data-driven technology leader and needed a rebrand to reflect that change.
Client: Agency:
MHS Ruckus
Role: Year
Brand Designer 2020
Role: I worked with another designer to reimagine MHS’s brand identity and strengthened their mission by unifying the company’s core verticals and going beyond industry-leading assessments. We collaborated closely with our UX designer and Brand Strategist to create 5 brand extension logos, a new look and feel and an updated website. Our team went through a full Brand Audit & Research where we dove deep into MHS’s client base, market, and strategic challenges to offer a clear path forward through Direct Competitors, Competitor Findings, Questionnaire Construction and Results, creating User Personas and developing a clear Brand Architecture.
Result: We created a modern, unified brand structure for MHS that included new mission statements, unique identities, logos, colorways, and style tiles, ensuring each vertical had a stronger, distinct identity.
