Eat Your Coffee
Eat Your Coffee approached us with a clear mission: to redesign their e-commerce website to drive more sales and seamlessly integrate their new branding.
As the lead UX/UI designer, I focused on making the shopping experience easier and more enjoyable for users. The primary challenge was to effectively communicate the unique benefits of consuming coffee in bar form as opposed to drinking it. Key strategies included:
Intuitive Navigation: Simplified the navigation structure to help users find products and information quickly.
Visual Storytelling: Utilized engaging visuals and concise content to highlight the health benefits and convenience of the coffee bars.
Responsive Design: Ensured a seamless experience across all devices, enhancing mobile usability to capture on-the-go customers.
Streamlined Checkout Process: Optimized the checkout flow to reduce cart abandonment and increase conversions.
Interactive Elements: Incorporated fun and interactive elements to create a lively and engaging shopping experience.
Brand Integration: Aligned the website's design with Eat Your Coffee's new branding, creating a cohesive and modern look that resonates with their target audience.
The result was a user-friendly, visually appealing e-commerce site that effectively communicated the brand's unique selling proposition and significantly boosted sales.
Client: Agency:
EYC Markacy
Role: Year
UX/UI Designer 2021
