Modern Mammals
Elevating the E-Commerce Experience for a Leading Skincare Brand
Modern Mammals, a brand specializing in organic shampoo and soap products, enlisted us to optimize their shopping experience and update their website with new branding. As the lead UX/UI designer, my primary focus was on revamping the homepage and product detail pages (PDP) to create a more engaging and seamless user journey.
Key strategies included:
Intuitive Navigation: Restructured the homepage layout to guide users effortlessly to product categories and featured items.
Engaging Visuals: Integrated high-quality imagery and bold design elements that reflect the brand's new identity, enhancing visual appeal and user engagement.
Enhanced Product Pages: Redesigned the PDPs to provide comprehensive product information, including detailed descriptions, high-resolution images, and customer reviews, making it easier for users to make informed purchase decisions.
Responsive Design: Ensured the site was fully optimized for all devices, offering a consistent and enjoyable shopping experience on desktops, tablets, and smartphones.
Streamlined User Experience: Simplified the overall user journey, reducing friction points and making it quicker and easier for customers to find and purchase products.
The result was a modern, visually compelling website that not only aligned with Modern Mammals' new branding but also significantly improved the user experience, driving higher engagement and sales.
Client: Agency:
Modern Mammals Markacy
Role: Year:
UX/UI Designer 2020
