Phood
Crafting a Unique Brand Identity for a Farm-to-Table Meal Delivery Service
Role: Phood, a farm-to-table meal delivery company, needed a cohesive visual identity to effectively communicate its dedication to fresh, locally sourced ingredients. I was tasked with developing brand elements, publication layouts, and custom illustrations to establish a distinctive and engaging brand presence.
Challenge: The challenge was to create a brand identity that was visually compelling and consistent across various touchpoints. This involved designing brand elements that captured Phood’s essence, developing publication layouts that communicated their meal offerings clearly, and crafting custom illustrations that highlighted their farm-to-table approach.
Solution: Key design strategies included:
Brand Elements: Developed a comprehensive set of brand elements to create a cohesive and recognizable identity for Phood.
Publication Layouts: Designed layouts for various publications, ensuring they were both visually engaging and aligned with the brand’s focus on fresh, farm-to-table meals.
Custom Illustrations: Created custom illustrations that complemented the brand’s visual style and emphasized its commitment to delivering fresh, local produce.
The result was a well-defined brand identity with visually striking elements that effectively communicated Phood’s farm-to-table philosophy and enhanced its overall presence.
