Inturn
Inturn is an enterprise solution that empowers businesses to digitally manage and sell excess inventory.
The Challenge:
Inturn had outgrown its startup branding and needed a new look and website to reflect its position as an established enterprise solution. The goal was to create a refined brand identity and a user-friendly website that would cater to both desktop and mobile users.
Client: Agency:
Inturn Ruckus
Role: Year:
UI Designer 2020
My Role:
Senior Designer as Senior Designer could be broken out into the following resposibilities:
Collaborative Design: I worked closely with another designer to develop a new, sophisticated and professional look for Inturn, ensuring the new branding conveyed the company's growth and reliability.
Style Guide Development: Created a comprehensive style guide to maintain consistency across all design elements. This guide included typography, color schemes, button styles, iconography, and other UI components. We established a refined look that positioned Inturn as a leader in the enterprise solution space, aligning with its mission to help businesses manage and sell excess inventory digitally.
Component Library: Developed a robust library of reusable components to streamline the design process and facilitate a smooth handoff to the development team. This library ensured that all design elements were easily accessible and consistently implemented throughout the website.
Responsive Design: Worked closely with our UX designer to create intuitive and easy-to-navigate website structures for both desktop and mobile platforms, enhancing the overall user experience. We ensured that the website design was fully responsive, providing an optimal viewing experience across various devices and screen sizes.
The Outcome:
Enhanced Brand Identity: The new branding successfully communicated Inturn’s evolution from a startup to an established enterprise, enhancing its credibility and market position.
Improved User Experience: The redesigned website provided users with a seamless experience, making it easier to navigate, find information, and engage with Inturn’s services.
Efficient Development Handoff: The detailed style guide and component library facilitated an efficient handoff to the development team, ensuring the design vision was accurately implemented.
Reflection: This project was a rewarding experience, allowing me to apply my design expertise to transform Inturn’s brand and website. Through collaboration and meticulous attention to detail, we created a sophisticated and user-friendly platform that met the needs of Inturn and its users.
