Arrivarri
Crafting a Timeless Brand for the Luxury Door Market
Arrivarri, a company specializing in custom luxury doors for the LA market, sought to develop a brand that was both new and timeless, reflecting their European design heritage. As a Senior Designer, I led the creation of their complete branding, UX, and UI, ensuring a sophisticated visual identity that resonates with the luxury market.
Client: Agency:
Arrivarri Markacy
Role: Year
Brand Designer 2022-24
UX/UI Designer
Key design strategies included:
Timeless Branding: Developed a brand identity that blends modern elegance with classic design elements, showcasing Arrivarri’s European design expertise.
Architectural Illustrations: Created custom illustrations inspired by architectural drawings to highlight the brand’s commitment to customization and craftsmanship.
Comprehensive Brand Guidelines: Established detailed brand guidelines to ensure consistency across all product designs and marketing materials.
Marketing and Advertising Assets: Designed and assembled several look books and marketing materials in both print and digital formats, including animations for advertising to effectively promote the brand.
Visual Photo Direction: Provided visual direction for brand shoots to align with the established brand aesthetic.
3D Content Creation: Worked with 3D designers, providing visual direction to ensure the content enhanced the brand’s look and maintained cohesion across various touchpoints.
Stakeholder Collaboration: Worked closely with stakeholders to ensure all design solutions met the company’s needs and objectives.
UX/UI Design: Created an online presence and maintained frequent communication with developers during the web design phase to ensure a smooth handoff and successful implementation.
The outcome was a refined, visually compelling brand identity and website that successfully conveyed Arrivarri’s luxury positioning and design expertise, while effectively engaging both the high-end market and industry professionals.
Desktop & Mobile Design (Live site: www.arrivarri.com)
Brand Guidelines snapshot:
Lookbooks in 16x9 and 9x16 formats:
Not used Low Fidelity Case Study snapshots:
Moodboard to establish the new brand look and feel:
Logo Design and Brand extension via monogram and promotional deck layouts: