IBM | Experiential
Project Overview: IBM tasked us with creating a compelling 5-minute film for key stakeholders, aimed at demonstrating the transformative potential of their AI capabilities in modernizing manufacturing operations. Our objective was to showcase how IBM's AI solutions can enhance productivity, boost efficiency, lower costs, and promote sustainability. Through this film, we aimed to illustrate an example of how adopting IBM’s AI tools can drive significant business transformation and unlock new opportunities for achieving exceptional results.
Execution: We developed this film within an immersive environment, utilizing a unique setup of four screens—North, South, East, and West—mounted on the walls of the space. Each screen was meticulously synchronized to display a cohesive narrative. The film demonstrated IBM’s AI features through an engaging case study centered around a cookie factory, effectively highlighting the transformative impact of their technology.
My role: I worked closely with our 3D designers to develop supplementary 2D design elements that reinforced the key concepts of the film. I was responsible for 2D animation of several montage sequences and integrating IBM statistics. Additionally, I handled the final compositing of all CG renders in After Effects and delivered the finished assets. These assets were adapted to meet the specifications of various cities where the film was showcased.
Client: Studio:
IBM The Mill
My Role: Year
Animator 2023
