The Hartford
The Hartford, a leading investment and insurance firm, approached The Mill with a request for a 3-minute commercial explainer series. As the Designer on this project, I played a pivotal role in transforming their script into a visually compelling narrative. Adhering to brand guidelines, I developed a range of illustrated styleframes that captured the essence of the brand and the message.
Although our team created several animation tests, the final animation was handled by an external team. To ensure a smooth transition, I meticulously prepared all assets for After Effects, including detailed animation direction and a comprehensive style guide. This preparation allowed the external team to seamlessly complete the animation, bringing the project to fruition with a polished finish.
Client: Studio:
The Hartford The Mill
Role: Year:
Storyboard Artist 2023
Designer/Illustrator
Shot breakdowns and iterations:
Initial rough sketches during concept phase:
